Maximising Business Performance: The Strategic Integration of AI in Performance Management

In the fast-paced realm of technology, Artificial Intelligence (AI) has emerged as a transformative force, reshaping how businesses approach performance management.

Q4 OKR Planning: 4 Tips to Finish the Year Strong 

As we approach the final quarter of the year, Q4 is often seen as a critical period to drive success and close the year strong. It’s a unique time when businesses reflect on the progress made throughout the year and prepare for a final push.

The Power Of OKRs Explained

In today's fast-paced business landscape, aligning goals and tracking progress can be challenging. Enter OKRs—Objectives and Key Results—a powerful framework that has revolutionised the way companies execute their strategies and achieve their ambitions. 

The Scottish startup taking on the global AI race

In an interview with DIGIT, our Managing Director, Kat Gref, discusses how the company navigates the competitive AI landscape, while addressing the challenges of adoption and scaling in a rapidly evolving market.

How to infuse strategy into everything your company does

By getting everyone on board—from the C-suite to the newest recruit—strategy transforms from a conceptual blueprint into an actionable guide for daily operations, this tech startup leader says.

Making better leadership decisions with AI

Moving beyond its role in automating routine tasks, AI empowers executives to set, refine, and adapt strategies with unprecedented precision. By leveraging real-time data and advanced analytics, AI helps leaders craft and optimise Objectives and Key Results, predict outcomes, and uncover hidden insights.

Why Smart Leaders are Democratising Decision-Making

As innovation reshapes the business landscape, the traditional top-down decision-making model is proving inadequate. At Columbus, we advocate for a shift towards a more inclusive approach. By integrating diverse perspectives from across the organisation and leveraging advanced strategy execution management technology, businesses can enhance agility, foster a culture of inclusion, and make more informed decisions.

The Importance of Democratising Your Decision-Making Process

As technology and business processes rapidly evolve, traditional top-down decision-making is becoming obsolete. Discover how democratising decision-making and leveraging purpose-built strategy execution management tools can drive your organisation’s success and ensure you stay ahead in a competitive landscape.

Unlocking Success: The Power of AI-Enhanced OKRs

In an era marked by intense competition and rapid change, making strategic decisions can be daunting. Kat Gref, Managing Director at Columbus Digital, explores how AI can transform decision-making and enhance OKRs. By integrating AI, leaders gain access to real-time, data-driven insights, which refine both strategic planning and operational execution.

How to use AI to make good business decisions

In an interview with Croner-I, alongside other industry experts, our Managing Director, Kat discusses the evolving role of AI in business decision-making. As AI technology advances, businesses are increasingly relying on AI for strategic insights, moving away from intuition-based decisions.

MarTech Interview with Kat Gref, Managing Director at Columbus

Our Managing Director, Kat Gref, shares her journey from construction to co-founding a cutting-edge strategy platform. She highlights how Columbus uses Gen AI and Machine Learning to transform strategy execution, build high-performing teams, and foster a culture of innovation.  

Empathetic Leadership: The Key to Unlocking Growth Potential?

Kat Gref, Managing Director at Columbus Digital, highlights the power of empathetic leadership as a key driver of growth in today’s rapidly evolving corporate landscape. While empathy is often dismissed, Kat argues that it optimises team performance, fosters trust, and showcases authenticity.

Columbus joins forces with Publicis to elevate business performance

Columbus and Publicis Groupe Middle East have announced a strategic partnership to drive AI-powered business and marketing transformation.

Introducing Columbus AI Insights

Revolutionise productivity with real-time updates, actionable insights, and automated goal tracking to drive performance and strategic success.

Columbus augments it’s leadership with new c-suite moves

Revolutionise productivity with real-time updates, actionable insights, and automated goal tracking to drive performance and strategic success.